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  • Pixel-Perfect Graphics for Embedded Systems

    Pixel-Perfect Graphics for Embedded Systems

    Nov 6, 2020

    —

    by

    Romano McBride
    in Blog

    This is an ode to pixel-perfect graphics and an explanation as to how, even with advancing technology, they are still important. Great graphic design for embedded systems don’t only look great on the designer’s display device, but take the characteristics of the target display and environment into account.

  • Why Apple’s ARM Transition is Going to Work

    Jun 23, 2020

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    by

    Romano McBride
    in Blog

    Today it happened. Apple did announce that they are, in fact, transitioning to custom-built ARM processors for Macs. Although they didn’t explicitly say “ARM” during the keynote today, I’m assuming their new CPUs will be based on the ARM architecture as the devkit they announced today is running their A12 ARM processor and it seems…

  • How PBR and Photogrammetry are changing real-time asset workflows.

    How PBR and Photogrammetry are changing real-time asset workflows.

    May 15, 2020

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    by

    Romano McBride
    in Blog

    Historically, when working on technical art direction for a video game, every game was different. The 2D/3D art pipeline was defined by the visual style of the game, hardware capabilities and the render pipeline, which was often built specifically for a particular game. But if the style you need is photo-realistic, why bother creating assets…

  • The “Licensing” Loophole

    May 14, 2020

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    by

    Romano McBride
    in Blog

    A lot of products you buy come with a “software licensing agreement,” typically stating something like… “The software that is part of this product is licensed to you, not sold.” and further, something along the lines of… “We reserve the right to modify this licensing agreement at any time with or without notice.” What’s the…

  • Is DRM jeopardizing our cultural heritage?

    Is DRM jeopardizing our cultural heritage?

    May 11, 2020

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    by

    Romano McBride
    in Blog

    Thanks to restoration, reproduction and conservation technologies, we have hundreds and in some cases thousands of years worth of cultural assets available. Old books, sheet music or stage plays can be enjoyed by consumers or used by researchers to learn more about a bygone era. We can even look at cave paintings from tens of…

  • The drag coefficient is not a meaningful metric for car efficiency

    The drag coefficient is not a meaningful metric for car efficiency

    May 10, 2020

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    by

    Romano McBride
    in Blog

    Aerodynamic drag is only one factor in a long equation about the absolute driving resistance of a vehicle and overall efficiency depends on a lot of other factors. But even just considering aerodynamic drag, the way we compare cars doesn’t make sense at all.

  • iOS Needs User Accounts

    May 6, 2020

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    by

    Romano McBride
    in Blog

    Apple just added mouse/trackpad support to iOS and launched a line of keyboards for and trackpads for the iPad. The iPad is being marketed as a portable computer that you can replace your… well… computer with. But unfortunately, it’s not. Not without user accounts.

  • Why Hardware Raytracing is Awesome

    Why Hardware Raytracing is Awesome

    Apr 29, 2020

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    by

    Romano McBride
    in Blog

    Raytracing is a great technlogy to render photo-realistic lighting, reflections and even refractions and caustics. But with ever-increasing rendering resolutions, we’ve never really been able to do any great-looking full-scene raytracing in real-time and a capacity that is ready for consumer video games and other applications. The next Generation of Video game consoles, Playstation 5 and XBOX…

  • Game Console Graphics Stagnation

    Game Console Graphics Stagnation

    Feb 27, 2020

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    by

    Romano McBride
    in Blog

    How ever-increasing resolutions are eating our flops and why we need better pipelines.

  • Tesla’s Supercharger Fair Use Policy locks out company cars?

    Feb 25, 2020

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    by

    Romano McBride
    in Blog

    Tesla promotes the company usage of their vehicles and Supercharging network on their Marketing website, but prohibits the use of Superchargers for commercial purposes in the fine print.

  • Business Trend of the Decade: Crowdsourcing Social Responsibilities

    Business Trend of the Decade: Crowdsourcing Social Responsibilities

    Jan 2, 2020

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    by

    Romano McBride
    in Blog

    Conducting a business involves certain social responsibility, often mandated by laws and regulations. But what if you could reap the profits from the business model without the inconvenience of having to comply with those regulatory, legal and ethical nuisances that slow down your expansion?

  • The Erosion of Console Game Quality

    Dec 29, 2019

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    by

    Romano McBride
    in Blog

    With the reduction of quality standards in favor of faster and cheaper submissions, the quality of game console ecosystems has been slowly eroding.

  • Car Emissions Regulations Don’t Make Sense

    Oct 30, 2019

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    by

    Romano McBride
    in Blog

    Let me ask this provocative question: Why is it legal to drive a 30 year old diesel but when your 3year old, much cleaner car doesn’t pass the smog check, you’re not allowed to drive it?

  • CarPlay and cellular infrastructure

    CarPlay and cellular infrastructure

    Oct 12, 2019

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    by

    Romano McBride
    in Blog

    CarPlay is a great concept, increasing the lifespan of vehicles by potentially running their infotainment apps through connected smartphones with ever evolving software. It’s been around for a while now and it’s installed in millions of vehicles from different manufacturers. But it’s still a gimmicky feature, because a major point has been left out in the…

  • Users will reset their devices!

    Users will reset their devices!

    Oct 9, 2019

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    by

    Romano McBride
    in Blog

    With software in consumer electronics it can be reasonable assumed that stuff will crash.

  • Electric Car Charging Network Fragmentation

    Electric Car Charging Network Fragmentation

    Oct 3, 2019

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    by

    Romano McBride
    in Blog

    While I appreciate the development of charging infrastructure for electric cars, the development of proprietary networks is unsettling.

  • Cheetah 3D Keyboard Bindings

    Cheetah 3D Keyboard Bindings

    Sep 25, 2019

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    by

    Romano McBride
    in Blog

    Cheetah 3D has a place in my heart as the smoothest 3D package out there. Even though I also use Maya for procedural and scripting stuff and Blender for baking, nothing comes close to how polished and efficient Cheetah3D is. I would like to share my key bindings with fellow Cheetah3D users since Cheetah3D doesn’t come with a lot of…

  • What Apple Arcade is Really About

    May 4, 2019

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    by

    Romano McBride
    in Blog

    The Short Answer: Quality of User Experience.

  • To get away with planned obsolescence, just call it DRM

    To get away with planned obsolescence, just call it DRM

    Jan 14, 2019

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    by

    Romano McBride
    in Blog

    The idea that customers just “license” software products instead of owning them has manifested and I see a daunting development in the consumer electronics world that could potentially lead to products becoming obsolete because the associated software is deemed obsolete by the manufacturer.

  • BYTON M-Byte

    BYTON M-Byte

    Jan 8, 2019

    —

    by

    Romano McBride
    in Infotainment, Portfolio

    The M-Byte is the first BYTON production vehicle, bringing the breakthrough Shared Experience Display of the concept car into production, along with a refined user experience.

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