Tag Archives: user interfaces

How technological “fashion” expectations phase out research on user interfaces

Advances in user interface development enable the inception of whole new categories of products. It’s tempting to apply these  smart innovations to other products, without an inherent need to do so from the user experience perspective.

As products become more short-lived, not only in terms of durability but also in terms of technological novelty, it’s easier to place a product on the market that incorporates the latest “fashion” trends, instead of a product that is, at its core, based on thorough user experience research and development.

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