All posts by Somian

The new Audi A8

Introducing Audi’s new touchscreen-focused infotainment concept, the new Audi A8 is also the world’s first car with level 3 self-driving functionality, allowing drivers to take their hands off the steering wheel in heavy traffic on the freeway.

Why the first VR format war is already decided

There were Head-tracking VR-Devices before. But now, the time seems to be right for a breakthrough. While I’ll watch the race between the Oculus Rift, HTC Vive and Sony Playstation VR closely, I’ll already declare a winner: Playstation VR.

It may sound absurd, given the theoretical technical advantage of its competitors. Not only the higher display resolution but larger computing power of desktop machines compared to the Playstation 4 should make the Rift and Vive superior choices. But, like previous format wars have shown, consumers don’t necessarily make the technologically best choice. This doesn’t mean they necessarily make the worse choice either. But here’s the reason, why the Playstation VR will be the best choice for consumers.

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The new Audi Q2

The Award-Winning Virtual Cockpit and next-generation MMI Infotainment System will be available in the all-new Audi Q2 Compact-SUV arriving fall 2016.

Connecting the car’s built-in features like driver assistance and navigation, a myriad of online services (via the built-in SIM card) and the user’s smartphone, it’s easy to use, functional and good-looking.

Audi Q2 Virtual Cockpit and MMI
Audi Q2 Virtual Cockpit and MMI

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How technological “fashion” expectations phase out research on user interfaces

Advances in user interface development enable the inception of whole new categories of products. It’s tempting to apply these  smart innovations to other products, without an inherent need to do so from the user experience perspective.

As products become more short-lived, not only in terms of durability but also in terms of technological novelty, it’s easier to place a product on the market that incorporates the latest “fashion” trends, instead of a product that is, at its core, based on thorough user experience research and development.

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